The School of Ethical Impact™ is a 12-week digital incubator for dynamic changemakers who want to start or scale an ethical business. Through our research-backed methodology, high-value educational experiences, and supportive cohort of like-minded students, you will have everything you need to turn your vision into real-life impact.

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Program Details

How much is SEI?

DEFINING YOUR PURPOSE

MODELING FOR SUSTAINABILITY

IMPLEMENTING FOR IMPACT

Monetizing + creating systems for change

developing community 
+ self for Transformation

Our heart-centered, action-based curriculum is rooted in our team’s more than 30 years of combined experience across the corporate, non-profit, entrepreneurship and social enterprise sectors. 

We believe that creating lasting, meaningful change requires a holistic, wrap-around approach that focuses on all aspects of a person. Each week we’ll take a deep dive into those that we’ve found most critical for implementing sustainable impact.

You're not supposed to change the world on your own.

DOWNLOAD OUR PROGRAM CURRICULUM

CURRICULUM OVERVIEW

HERE'S HOW IT WORKS

Wednesday @ 10am-12pm PST

Released Monday @ 8am PST

Each week, you’ll work alongside our experts and your cohort through two sessions geared towards education, practical application, collaboration and holistic, internal examination.


SEI Seminar

Learn each week’s ethical impact curriculum / topic.

Group Coaching

Work alongside Jenny and Hayley along with your fellow cohort students to practically apply each week’s principles to your own business



Doing good can be hard, but it doesn’t have to be done alone. In addition to connecting with our team of experts, you’ll get to walk with other leaders who are also in the process of aligning business with impact.









Networking

You’ll have opportunities for specialized access to future School of Ethical Impact events, programs, networks and other offerings.

Exclusive Access

WHAT ELSE IS INCLUDED

1:1 Program Follow Up

At the end of the 12 weeks you will receive a 30-minute 1:1 consulting session with Hayley or Jenny with the option to add on an additional 6-hour consulting day!

HERE'S WHAT YOU'LL LEARN

Let's break it down

MODULE 1:
ETHICAL IMPACT 101

Ethical Impact requires a holistic, wrap-around approach that takes into account all aspects of yourself, your business, and your beneficiaries. It’s time to transform the way you view impact. Learn more on:

1.  Ethical Impact and how transformation starts with you
2. Aligning your values through the RISE lens and the 5 P’s Sustainability Framework
3. Clarity around Ethical Leadership, Business, and Lifestyle 

MODULE 2:
CLARIFYING YOUR PURPOSE

An Ethical Impact journey is not one of perfection, but progress. When you identify your purpose, you are setting the foundation to align your core values with your impact. In this module, we dive deep into:

1.  Knowing and understanding your core values 
2. Defining your vision for sustainable transformation
3. Developing a personal manifesto that will create your foundation to thrive


MODULE 3:
Business modeling

Now that you have identified your internal mission + vision, and personal manifesto, you are able to take your internal core values that translate your ideas to develop your external purpose. Throughout this module, we will: 

1. Establish your organization’s mission/vision/values
2. Develop your Business Model for success
3. Outline your Strategic Plan



MODULE 4:
FINANCIAL MANAGEMENT

The viability of an Ethical Impact is not dependent on a specific business model, rather they utilize business models that enable the most viability and sustainability in their impact. Financial Management through the Ethical Impact Lens is applying the 5 P’s to ensure a diversification of profits that will allow for financial sustainability in order to maximize ethical impact. During this module, we will cover:

1. Financial Mindset
2. Financial Structure
3. Financial Oversight

MODULE 5:
PRoduct/service development

A business rooted in sustainability requires a strong foundation of numbers and taking into account the viability of the market, resources, and your product. Understanding your costs provides profit, which allows for a transformational Ethical Impact. You'll also learn more on:

1. Product + Service Structure
2. Pricing Structure + Strategy
3. Market Analysis

MODULE 6:
impact programming

A core value at the School of Ethical Impact is that radical change begins with radically listening -- and that is when we create transformational impact. By identifying your path to impact, you will not only be able to define your ideal impact partner, you will also be able to implement impact into your sustainability model. Throughout this module, we dive deep into:

1. Identify who are you serving? (What is your Heartbeat / Why)
2. How to measuring Impact
3. The importance of radically listening


MODULE 7:
marketing

When you demonstrate that your programming is done well and communicate it to potential users in an engaging way, along with having a viable product, then success will come. Beyond the framework and high-level methods, the School of Ethical Impact will give you the practical tools, from templates to swipe files to content calendars, so that you can move your business forward. In this module we will cover:

1. Your brand Story
2. Content Vehicle
3. Learning how to launch well

MODULE 8:
OPERATIONS

Create efficiencies that balance the bottom line of ethical impact and how to apply the RISE model within your operations. You'll also learn more on:

1. Understanding your Fundamental Operational Needs
2. Creating Systems for Success
3. Management 101


MODULE 9:
CAPITAL RAISING

In this module, you'll learn capital raising skills that aid in obtaining funding and help with the overall growth of your Ethical Impact business. You'll also learn more on:

1. Capital Raising 101
2. Aligned Funding for Aligned Impact
3. Developing a Pitch Deck 


MODULE 10:
REPORTING

By understanding the importance of reporting and developing these skills, you will gain the capacity to take data collected and communicate the results to key stakeholders. Your impact matters, so let us get better at telling your story through numbers. Throughout this module, we will learn to:


1. Develop your annual report
2. Understand your KPIs
3. Make reporting sexy!


MODULE 11:
Community development

In this module, we discuss how radically listening and sharing the vision can initiate the movement of social change. Learn more about:

1. Establishing trust as a foundation
2. Leading with Intention
3. Collaboration + Community


MODULE 12:
ETHICAL IMPACT LEADERSHIP

Learn what it means to be an Ethical Impact Leader and lead from the inside out. In this module, we will help you find your leadership style through the intensive focus on the RISE model and 5 P’s of Sustainability. You’ll also learn how to:

1. Take care of yourself to take care of others
2. Embrace the mess
3. Create boundaries so you can thrive


The investment for the School of Ethical Impact is $3000. 
We also offer a payment plan (4 monthly payments of $775)








HOW MUCH DOES IT COST

Enroll as an Individual

Enroll as a
Co-Founder

YOU hold the keys to REAL social change.
DON'T LET BEING UNEQUIPPED WITH THE right tools & opportunities STAND IN YOUR WAY.

APPLY TODAY

OUR 5 P's
sustainability framework

The 5 P’s Sustainability Framework is the lens through which we address each aspect of a business, from organizational structure to product sourcing, financing and branding. Whether you’re looking to start, scale or sustain your business, they can help you ensure ethical impact is at the center of all you do. 

ethical

WHAT DOES            MEAN?

The word "ethical" is trendy in the marketplace today. Everyone wants "ethical" clothing. An "ethical" lifestyle. To create "ethical" business.


At its core, being “ethical” begins with understanding that all of our actions—from what we say we say, to how we say it, to the way in which we follow through on what we say—carry the weight of impact, whether positive or negative. 

To create positive impact, we must be intentional with how we show up in the world.  

But what does "ethical" really mean?

Hi, We're Hayley & Jenny -

We're here to help you navigate the road-less-traveled of creating sustainable and profitable Ethical Impact. To take your vision and dreams, and give it a system.  

We create opportunities for motivated entrepreneurs and other leaders to clarify their purpose, reignite their passion and develop practical ethical impact acumen that enables them to use their professional spheres as real vehicles for social change.

The Full Story »

meet your guides

“Jenny skillfully combines her business savvy and leadership aptitude with her down to earth and authentic relational style. Working with Jenny is like being with a trusted friend who not only knows her stuff but who you can trust has your best interest at heart. Her strengths include both vision and execution. If you have an idea or are looking to take your mission to the next level, you want to have Jenny on your team!”
— Jacqui, Founder of Abeba Collection

Hear from our Community

“Working with Hayley has made me a better businesswoman, leader and person. She holds space for growth by questioning and advocating for greater clarity to emerge during her time with me. Her style, energy and focus all allow for true impact in our work together. I've worked with many coaches and count Hayley as one of the few who has assisted in lasting influence.”

— Mackenzie Banta, Entrepreneur

“I was deeply in need of someone who had been where I was in my career - starting a business, straddling the nonprofit and for-profit sectors, and wanting to make a difference without working myself to death. Hayley was available with grace and understanding.”


— Annie Contractr, Executive Director

“Jenny is always so generous in sharing her knowledge and experiences in social enterprise. Any time I come to her with a question, she shows genuine interest in my problem and obviously cares about the success and well-being of the people I serve. A true follower of the mantra, “community over competition.”

— Stephanie, Founder of Jubilee Trading Co.

We created this school for you.